LAHORE: The recent claims that Qmobile copied an Oppo’s R5 advertisement campaign proved to be false, but what is not false that the Qmobile has copied an Indian TV commercial for its Flagship smartphone Noir Z7.
The company is already facing criticism for Z7’s advertisement and after a few days of investigation it came out as a copied commercial which was made in India and also on air in the country as well.
Qmobile is also ripping off a TVC made in India by a company called Gionee for its S5.1 smartphone.
This doesn’t stop here actually as Gionee S5.1 is apparently the same phone that is launched in Pakistan. It has stripped down specs but the design remains the same.
The Qmobile advert for the Noir Z7 is literally the same; in fact, it uses the same footage featuring a Brazilian Model Larissa Bonesi and all they did was replace the Gionee logo with their own.
See Indian advertisement here while QMobile’s commercial here
First, Qmobile are coming across as ridiculously cheap and really should get their own media agency to do some work.
The brand might be the most popular in the lower segments of the market but have struggled to have the same impact at the higher end smartphone market.
Another interesting implication of the video is the question, are the Gionee S5.1 and Noir the same smartphones? If yes, it seems like Qmobile and similar brands in other countries are simply buying phones from same manufacturers in China and acting as glorified distributors.
This question has come up before as well and many believe that Qmobile uses the same source as Micromax in India, but now a similar TVC too? in two altogether different countries? Does this ring any bells?
This is also possible that QMobile is owned by the same company as Gionee. Otherwise, such actions are ridiculous even by Pakistani standards.
We made all possible efforts to get QMobile’s take on this, and in fact we delayed the story to give them enough time for a response, but nothing has come up as of yet, Qmobile official response.
